Who was the marketing genius who got to associate SEAT with crime, death and drug dealing?
Crime dramas on ITV1 are currently sponsored by SEAT. But who was the marketing genius who persuaded SEAT to associate their good looking cars with death, crime, missing persons and drug dealing? Take Vera for example. Just before the start of an episode, and at the end of each commercial break, there is an ad which associates a SEAT car with a crime scene. All the ads are shot at nighttime. Some examples I can remember: A woman in white walking in the middle of the road picked out by the SEAT's headlights. A message to a missing mother (really? a missing mother?) on the smartphone (presumably connected to the SEAT's electronics system). A nasty looking package lying in the dark near a white SEAT car. A man who drops something as he closes the boot of his SEAT car, probably a clue after his murder in a few minutes time. Surely they could have come up with something more reassuring. Something which suggests that SEAT cars are solidly reliable and will keep you safe even